Introduction
The slowdown in economic growth, monetary tightening, and the COVID-19 epidemic have caused some people in the industry to sing bad news—"The golden age of entrepreneurship is over." Compared with the enthusiastic "mass entrepreneurship and innovation" army four or five years ago, today's entrepreneurs are more thoughtful and vigilant.
Of course, these thoughts and vigilance are nothing more than pattern, mind, vision, that is, cognition. People pay for cognition all their lives, and so does entrepreneurship. Cognition represents the essential difference between people, and a company can only grow in the cognitive space of entrepreneurs. If you look at the real world from this, you will find that whoever has a high level of cognition can stand out.
Throughout the ages, there have been many theories about cognition, but most of the directions of emphasis have no strong relationship with entrepreneurship. However, Wu Shichun, the founding partner of Meihua Venture Capital and a well-known angel investor, likes to define cognition from the perspective of entrepreneurship: cognition is the ability to solve problems that one does not know.
1
Accurate perception of self and world
People's cognition of the world is often limited by their own cognition. Generally speaking, our knowledge, experience and experience will form a tunnel, and all people's cognition and judgment on things will be limited in this tunnel, and they will take it for granted that this is the truth.
However, once something new appears, our cognition will be subverted instantly.
Before Australia was discovered, Europeans believed that there were only white swans in the world, and there were no swans of other colors. In their cognition, this was "common sense" that existed for more than 1,000 years, and it was the truth. However, the moment Europeans set foot on Australia and saw the first black swan, their cognition collapsed.
As a result, "black swan" has become a common term in European exchanges and letters, referring to very unpredictable and unusual things.
Everyone's perception of the world is not the world itself. No one can understand the objective world by bypassing their own forms of perception, and the appearance of the objective world in people's minds must be shaped by their subjective cognitive forms. This is the famous "Black Swan Theory".
Entrepreneurship means that entrepreneurs lead a group of unknown people to an unknown place and do an unknown thing. From beginning to end, entrepreneurship has been associated with uncertainty.
For entrepreneurs, only by practicing the abilities of "avoiding knives", "avoiding guns", "preventing falling into pits" and "climbing out of pits after falling into pits" can they win the future. Of course, the premise of all this is to correctly understand oneself and the world.
1. Self-awareness
Self-awareness is a very difficult thing. Almost no one will feel that they do not understand themselves, but in fact it is difficult for people to properly evaluate their own brilliance and darkness. A successful entrepreneur will attribute his achievement to his ability and foresight; a failed entrepreneur will attribute his failure to luck and environment.
Wang Yangming, a master of mind studies, advocated, self-cultivation and righteousness, and the unity of knowledge and action. If people's hearts are not correct, their cognition will be inaccurate, and deviations will occur, which will lead to wrong judgments.
Usually we think that the circle of friends is a place that can more accurately reflect the cognitive level of entrepreneurs. If a person behaves extremely conceited in the circle of friends, like "I am the best in the world", it is best to treat him cautiously. Weakness and ignorance are never obstacles to survival, but arrogance is.
However, ego ≠ bragging. From a certain point of view, "bragging" is a commendatory word, it is a label for young people, we all boasted "cows" when we were young, and we fought hard for the "cows" we boasted, such "bragging", we Think of it as a dream.
In general, self-cognition is the insight and understanding of oneself, the individual's awareness of one's own existence, including the cognition of one's own behavior and psychological state.
In entrepreneurship, self-awareness means knowing what kind of person you are, what abilities and resources you have that can be helpful to entrepreneurial activities, knowing the advantages and disadvantages of your own products, whether it can meet the needs of users, and what you can create. What can it bring to society?
I know an entrepreneur who has been in the online map business since 2005, but after doing it for a while, he found that this is the "vegetable" of big companies such as Baidu, Tencent, and Ali, and he can't compete with them at all——
These large companies can invest 1,000 people in research and development, and don't value short-term profits, treating it as an infrastructure or a user traffic portal; but startups certainly can't do this, startups value short-term profits, so when others are not profitable If you can still invest 1,000 people under the same circumstances and do better than us, then this business will be impossible, or there is no need to continue.
Self-awareness is a very important thing. As the saying goes, "People have self-knowledge". Only when a person has a correct understanding of himself can he benchmark the world and find his own position.
2. Know the world
In today's information age, there are many channels for entrepreneurs to understand the world, ranging from the international situation to trivial matters. As long as they want to know, all kinds of cognitive channels can provide us with information.
Since we all have many cognitive channels and can obtain the information we want to know, why do entrepreneurs have obvious deviations in their perception of the world, the market, and competitors?
The answer is that there is something wrong with the way they perceive the world:
1) Too much trust in industry reports
In mid-2019, "Queen of the Internet" Mary Meeker (Mary Meeker) released the latest Internet trend report. The report is 333 pages long and describes all the important trends in the Internet industry that year and the impact these trends will have in the coming year.
The content of this report covers many fields, involving the growth of Internet advertising spending in the US market, the growth of digital services in Latin America, and so on. But what is puzzling is that in such a detailed report, there is not much information about the parent company of Douyin, Toutiao and other popular apps - Beijing ByteDance Technology Co., Ltd. (hereinafter referred to as "ByteDance") Information.
You must know that the impact of ByteDance on China and the world at that time, as well as the changes brought to the entire Internet industry by phenomenal products such as Douyin and Toutiao, cannot be underestimated. The 333-page industry report released by Mary Meeker, which is based on industry trends, is not complete without this part of the data.
Of course, this report may have its own position, but this is not important. What is important is that all industry reports that we can find on the Internet in 30 minutes are basically public information. On this basis, no matter how it evolves, it is difficult to form any competitive advantage.
Therefore, when obtaining information on customer needs and market size, do not draw conclusions from industry reports prepared by research institutions.
Limited by budget and time, research institutions usually only do a small amount of sample surveys on the market, and then use the obtained data to speculate on the overall situation of the industry. The reports obtained in this way can only show a vague overview of the industry; if you want to judge and There are few or even no deviations in decision-making. We must do market research in person to obtain key information so as to make rational market decisions.
2) Look at the problem one-sidedly
We all know the story of the "blind man feeling the elephant". Four blind men touched the elephant. The first person touched the elephant's body and said that the elephant was like a wall; One person touched the elephant's leg and felt that the first two people were wrong, he thought the elephant looked like a pillar; the fourth person accidentally touched the elephant's tail, and said that the first three people were wrong, the elephant was exactly the same as a thick rope ...
It is very terrible to make random guesses and make judgments based on one-sided understanding or partial experience of things. If it is used to make business judgments, it is easy to push the enterprise into the "abyss".
In order to better understand the world and obtain the most detailed, reliable, and down-to-earth first-hand information, it is also necessary to communicate with a large number of market participants and obtain real information from them. This is the most basic cognitive attitude.
Because each market observer will have his own visual bias, only by widely absorbing the views of all parties can he gradually get the appearance of the whole elephant.
3) Talk more and ask less
If we often communicate with market participants, we will find that the focus is not on communicating with them, but on asking targeted questions. But it is a pity that in the education most of us receive, the training of the ability to do questions is often more than the training of the ability to ask questions.
Therefore, I think it is necessary for entrepreneurs to continue to communicate with market participants, express their views as little as possible during the communication process, and consciously exercise their questioning skills.
4) Did not extract effective information
When our contribution reaches a certain level, we will find that our level of cognition of the world and the market will be higher than that of many people. But it is important to note that the world is a large, complex and ever-changing system, and we will never be able to grasp it 100%.
Therefore, when our cognition reaches a certain level and we can make relatively accurate assumptions, we need to verify this assumption with actual products. Only in this way can we make more steady progress.
The market is changing all the time, and the information obtained today may be outdated tomorrow. Therefore, we must constantly cultivate our ability to extract effective information, especially to try to understand the owners of the latest market information.
5) Failure to summarize and review in time
For entrepreneurs, recovery is undoubtedly the top priority. At the beginning of starting a business, there may be no direction, only enthusiasm; no strategy, only tactics. During the entrepreneurial period, you will encounter some big or small setbacks, or even start-up failures. These setbacks of different sizes are the nutrients in the entrepreneurial process, and they are also gifts from the market to entrepreneurs. The greater the failure, the greater the success can often be aroused. But the premise is that the entrepreneur has the determination to overcome setbacks and the courage to improve cognition.
For the development of an enterprise, it is important to make big strides forward, but what is more important is to summarize and review in a timely manner. The larger the company, the more it needs to "look behind" from time to time as it advances, so as to discover subtle problems.
For start-up companies, review should be integrated into the "blood", so as to help entrepreneurs adjust their direction in a timely manner, so that they can gradually see the way forward in confusion and improve their cognition.
The process of replaying is not only a process of recording, but also a process of summarizing the mistakes one has made and improving one's cognition. If entrepreneurs, start-up companies, or development companies do not summarize and review in a timely manner, they will continue to fall into the "pit" at the least, and the business will fail or the company will go bankrupt.
6) Lack of communication with top figures in the industry
Colliding with people with the latest cognition can not only open the channel for us to understand the new world, obtain more and newer information, thereby improving our cognition, but also when we feel that we are not being "crushed", I will get a kind of feedback-my cognition can basically support myself to communicate with them at the same level and level.
If we invest at this time, our attitude will be relatively firm. Just like a Go player, only when he has played against the top players in the chess world, and everyone wins and loses, will he really feel that there is no problem with "going to the battlefield".
When people's cognitive level is low, it is difficult to see the higher-dimensional world, and they will take it for granted that what they see is the truth of the world. To break this curse, the best way is to communicate with people in the industry who have top knowledge or the latest knowledge, break it with external force, and crack it with all your strength.
Only with a clear and accurate understanding of self and the world can entrepreneurs grasp the true value chain and industry development trends. On this basis, do you want to embark on the road of entrepreneurship? Create "what" industry? What should you do if you encounter problems in the process of starting a business? Faced with such questions, our hearts will give answers.
2
four levels of cognition
Everyone lives in their own cognitive world. How much we can see and how wide our perspective is depends entirely on our cognition and cognitive boundaries.
It is precisely because of this that we have cognitive biases, cognitive limitations, and four different levels of cognitive power from bottom to top, which is the "Funnel Model of Cognitive Power" in the figure below:
Level 1: I don’t know I don’t know
What each of us sees is part of the world within our own perspective, and we can hardly see outside the perspective or higher-level cognition. The scary thing is we don't realize this yet.
Many entrepreneurs clearly "don't know that they don't know" but still think that "they already know" in their entrepreneurship and management. In the process of communicating with many entrepreneurs, I often hear the following three sentences:
The first sentence: "Our product or technology is currently the best." No matter what the product is, it will be said. Few people say that their product is ranked second or something.
The second sentence: "We have no competitors for our products or technology." Or "We have a technological advantage over other companies." All, they have no absolute advantage in technology.
The third sentence: "Our product or technology is the most lacking and most needed in the market." Whenever I hear this sentence, I always ask: "Why do users have to use or buy your product? Your product What are the specific differences?" But the responses I got were mostly ambiguous statements or outright silence.
In my opinion, these entrepreneurs may be because they have been immersed in their own fields for too long, especially technology-oriented entrepreneurs. They occasionally read some relevant information about market reports or professional speeches, but they lack an in-depth understanding of the market. They have never had direct contact with customers and listened to their feedback, so they always take it for granted that their products will definitely solve users' problems.
"It is important for people to have self-knowledge." People who have nothing outside their minds and lack of knowledge will be trapped by their own knowledge and experience. Be sure to remember one sentence: the problem that you are not aware of is often the biggest problem.
Level 2: Know what you don’t know
Entrepreneurship requires continuous advancement. Only by knowing your own cognitive deficiencies can you make up for them and see a wider world.
Cognitive power is easy to be backward compatible, but hard to be upward compatible. It is not easy to go from "not knowing that I don't know" to "knowing that I don't know" and completing the transition.
First of all, a certain amount of cognition is needed to support it. We must know more, so that our perspective will be wider and our boundaries will be larger;
Secondly, it needs to be sensitive enough to the outside world;
Finally, you need an "empty cup mentality", knowing your own cognitive deficiencies, and always remaining in awe and curiosity about the unknown.
"Empty cup mentality" is very important. Only when a person has an "empty cup mentality" can he really let go of his small achievements. This is where learning begins.
The more a person knows, the more he will feel that what he knows and what he has learned is limited, and he doesn't know more. In the end, he will find that the known is always a small part, and the unknown is the invisible iceberg under the sea level.
The so-called growth and refinement is to maintain a high degree of sensitivity, know what you don't know, complete cognitive upgrades, and constantly break your own cognitive boundaries.
Level 3: Know that you know
In the final analysis, cognition is that we make comprehensive judgments about ourselves and the world based on various complex situations. The higher the cognitive level, the closer our judgments are to the truth.
One direction of investment and selection of entrepreneurs is to see if they can have a clear understanding of what they are doing and make a correct judgment on the related world.
Among the many start-up companies I have come into contact with, Shenzhen Corbett Aviation Technology Co., Ltd. (hereinafter referred to as "Corbett Aviation") has left a deep impression on me, because they have a clear judgment on themselves and the world, and Able to be logically self-consistent.
Lu Zhihui, the founder of Corbett Aviation, was originally one of the founding team members of DJI UAV Company. From this point of view, he has more opportunities to make drones than others. In addition, although DJI and other drone companies have long been in the forefront of the UAV track, Lu Zhihui's positioning of the company and the market he is targeting are completely different from those of his competitors. He is engaged in emergency command, forest fire prevention , public security fire protection, urban planning and other differentiated markets, this is a market that has huge demand but has not yet been occupied.
More importantly, what he does can improve the efficiency of social operation and contribute to the construction of smart cities. At the same time, this also embodies the "reaching conscience" emphasized in Yangming's philosophy of mind, which is valuable to society and can stand the test of time.
When we have delved deep enough and long enough in a field, we have entered the level of "experts", and we can look at ourselves from a macro level and a broader perspective, firmly believe in what we know, and know where our boundaries are. Where can one's own ability cover. This is the third level of cognition - knowing that you know.
The fourth layer: I don't know that I know
"I don't know I know" is a relatively abstract concept, we can understand it as "instinctive reaction". In other words, when we enter this level, the knowledge and skills we have learned will be internalized into cost-effectiveness responses, and we can make good choices without consciously measuring and comparing things rationally.
It's like doing tai chi. The highest state of Taijiquan is to "forget the form", so that you can forget both things and yourself, and your mind is not bound by moves. Only in this way can we do whatever we want, respond to things naturally, and reach a state of emptiness and emptiness during the sparring.
Of course, after reaching this level, it's not that you don't really know that you know, but a state of unconsciousness where you are conscious and conscious. It should be noted that we need the stimulation and stimulation of the environment and opportunities. Only in this way can we understand things from ignorance to clarity.
However, we don't necessarily have to pursue such a profound realm, in fact, we can also choose to go from input to output. For example, record your thoughts and feelings in WeChat at any time through the file transfer assistant, including going out to give lectures and sharing internally. meaning.
Through the above four levels of cognition, we can see that human cognition is actually like that huge funnel. The smaller the space, the fewer opportunities, and the easier it is to be constrained by the inherent sinking route; the higher you go, the larger the space, the more opportunities, and the easier it is to see a wider world.
From "not knowing that I don't know" to "knowing that I don't know", to "knowing that I know", and finally "not knowing that I know", this is the process of cognitive upgrading and the process of a person's growth.
No matter entrepreneurs or ordinary people, it is difficult to move forward and spiral upward between self-denial and affirmation. This process is bound to be accompanied by pain. But we must believe that the sun always comes after the storm, and one day we will find that it has resonated strongly and charmingly with the world of higher dimensions outside.
3
Build a framework of thinking and improve self-awareness
The famous writer Mr. Shi Tiesheng once said: "The difference between human beings is greater than the difference between human beings and pigs."
In his view, the genetic difference between any one person and any pig is constant and quantifiable, but the difference between people will be completely beyond our imagination, and even unpredictable.
And so it is. Only when people raise their cognition from a low level to a higher level can they break the ceiling and make progress.
What can we do to improve our cognition?
If you want to improve your cognitive ability, in addition to accumulating knowledge, experience and skills, you must first change your thinking, especially for entrepreneurs, you must build the following four thinking frameworks.
1. Endgame thinking
Endgame thinking is reverse thinking, deducing from the present to the future, and then looking at the present from the future, the core of which is "beginning with the end in mind".
That is to say, before we do something or decide on something, we should think about what this matter may develop in the future and what impact it will bring, and then reverse the current course of action, so as to implement the corresponding behavior and tactics.
Take a simple example. People without final thinking buy stocks, they will habitually look at the ups and downs of the current market, and they will consider what gossip will come tomorrow, which is easy to be confused; while people with final thinking buy stocks, they will think about everyone 10 years later What is your consumption situation, what kind of products do you like, and what kind of company will continue to grow. Then backtrack, so it's easy to make a decision.
Many entrepreneurs like to ask: is there any value in what they are doing now, and is there any room for profit if they continue to do it... What I want to say is that if entrepreneurs do not think about the end result of the enterprise and only focus on the current situation, the development of the enterprise will always be I am following the trend, always looking for a direction, without a stable development, and always catching up to the next opportunity. Even if the company has survived for 3 years now, it will be difficult to live for another 3 years.
According to the logic of end-game thinking, we will find that many things seem reasonable at the moment, but in the long run, they cannot stand the test of time. On the contrary, if entrepreneurs think about the end result of the enterprise, they probably know what they are doing now and what the future will look like, and there will be many very clear paths, so that they will have stronger strategic driving capabilities and solve long-term problems Ability.
Although strategy may not solve current problems, it can solve future problems.
2. First principles
We are in an era of information explosion, surrounded by various and complicated information. However, if all information is focused, the underlying cause cannot be seen.
The first principle is the law that determines the most essential of things. Its way of thinking is to find the most essential and most important factor of a thing, and always put this factor in the first place to deal with.
For entrepreneurs, its greatest significance lies in focusing on the core of the problem, helping entrepreneurs see the most essential things, so that when they encounter problems, they can not be constrained by the status quo and thinking patterns, ignore the details, and be dissatisfied Focus on simple explanations, focus on the essence of the problem, and quickly find the breaking point, so as to really improve your cognitive level and problem-solving ability.
3. Incremental thinking
Many people in the industry know that Quxueche and Mengmengxueche used to be competitors. However, due to the poor management of Zhang Zetao, the founder of Mengmeng Xueche, the capital chain was broken, and the company finally went bankrupt and liquidated.
As competitors, if ordinary people see their opponents going bankrupt, they will inevitably make fun of them or even make trouble. But to my surprise, Liu Laomu, the founder of Quxueche, did not do this. Instead, he sent Zhang Zetao this WeChat message:
"Zetao, I was very moved when I saw your bankruptcy announcement, and felt sorry for you. Last time I saw you, you gave me the impression that you are a reliable, hardworking person, and a very good person. Product entrepreneurs. Entrepreneurship is difficult, success or failure does not matter, everyone is worthy of respect. In the entrepreneurial direction of Internet driving school, Mengmengxueche is our comrade in arms! We have made a lot of efforts to improve the driving training industry and change the status quo , but in this process we are all faced with huge challenges and pressure. So I can understand your mood, and I can also appreciate the sense of responsibility on your shoulders."
With a few words, the hero's affection for each other is fully revealed.
Perhaps it was this kind of structure and friendship that made Zhang Zetao quickly walk out of the haze of entrepreneurial failure, and joined Quxueche and Liu Laomu to polish products together.
After Zhang Zetao joined Quxueche, he felt that he was not good enough, so he invited Zhao Pan, a well-known product manager in the industry, to be his superior. "Since you are better than me, then you will lead me." This kind of cooperation pattern is admirable.
In my opinion, an excellent entrepreneur must be a person with a pattern. Not only can he know and discover top figures in the industry through various channels, but he can also attract these top figures to join the team through personality charm and company mechanism, and he can also create opportunities for top figures to join the team. A stage where you can maximize your value.
Mia is the largest cross-border maternal and child e-commerce company in China. Its founder, Liu Nan, once said: "The most difficult thing for people is to break through themselves. Before I was narrow-minded, I thought 'what is mine is mine, and what is best for you is also mine. ', this is wrong. When you break through the cognitive boundary, you can only turn the cooperation between people into a kind of empowerment if you hold the mentality of 'what is mine is everyone's, and what is yours is also everyone's'. If you cooperate in this way, more people will help you break through your cognitive boundaries."
In order to constantly break through the boundaries of cognition, Liu Nan put most of her energy on team building. After a lot of hard work, she almost lost all the excellent people in the cross-border business business of companies such as Letao, JD.com, and Haolemai. Dig again.
For entrepreneurs, who they are traveling with is far more important than the destination. Only by having a group of partners who are willing to walk with you, can you have the opportunity to gain the courage to advance in the dark; only if you know how to share the entrepreneurial cake with others, can more people be willing to walk with you, and the cake will grow bigger and bigger.
4. Model thinking
The difficulties encountered by enterprises at each stage of development are different, and the business focus will also change accordingly.
For example, the most important thing at the beginning is the product, which requires trial and error and rapid iteration; next is data, which tests operational capabilities; next is revenue, and the product must be realized; and the next step is to resist "giant", because "giant" They might come and beat us, take market share with us, and so on. Of course, companies will also encounter some difficulties throughout, such as team building.
Therefore, I think entrepreneurs must have model thinking and provide different solutions to different difficulties in the entrepreneurial process. For example, the equity structure of the entrepreneurial team must be set reasonably; the partners must be relatively complementary; the official account and Weibo must be available on the first day of entrepreneurship, because we cannot do without the support of "fans"...
For entrepreneurs and enterprises, how to operate, manage, and moves are important, but the internal thinking mode is more important. Only by building a framework for model thinking can it be possible to break through the real dilemma.
4
How can I know what I don't know?
Now, everyone already knows why I define cognition as "the ability to solve problems that you don't know" from the perspective of entrepreneurship. Next, let's take a look at how to know what you don't know.
There are actually many ways to achieve "knowing what you don't know", but one way I want to emphasize is to build a network of relationships. Because of being in contact with people with a higher cognitive level than ourselves and dealing with top figures in various industries, we will find that every conversation with them is a rare opportunity to improve our self-awareness.
"Spring River Plumbing Duck Prophet", the top figures who have lived in the front line of the industry for a long time can often perceive the trends and opportunities of a certain industry before ordinary people. Noisy meaning filtering unhelpful for thinking.
In other words, the information we get from them is almost all the essence. By listening to their judgments on industry trends, we will learn about some new opportunities and trends, so as to completely break through our cognitive boundaries and embrace the infinite possibilities of entrepreneurship .
So how do entrepreneurs build their own interpersonal network?
1. Learn to appreciate
If you want to have a good interpersonal relationship, you must first learn to appreciate others.
There are many people who are better than us in the world. Communicate with these people with an attitude of appreciation and treat them as teachers, and we will gain a strong network of relationships. It is unlikely to have a strong network without building relationships with appreciation.
Of course, this kind of appreciation is by no means blind worship. Everyone has his own cognitive boundaries. He may indeed be better than us in a certain field and industry, but this does not mean that his cognition and insight in every field are correct. the essence and discard the dross."
Finally, it is important to remind that the top figures in the industry I am talking about do not refer to those so-called "experts". Especially in the Internet field, if you meet the kind of "experts" who claim to have observed the industry for more than ten years or even decades, but have never made correct predictions, and have not played any role in promoting the progress of the industry, don't worry. Don't communicate with them too much, communicate with them frequently, but it will easily lead to failure of entrepreneurship.
2. Make others think you are a reliable person
The most important thing in interpersonal communication is mutual trust. Only by making others trust us and feel that I am reliable can we weave an unbreakable network of interpersonal relationships.
When I founded Kuxun.com, I often communicated and shared with the employees, and exported some of my own views and opinions on entrepreneurship. This output would give the impression that I have a high level of cognition and sound judgment. It is also for this reason that Ye Kai, the founder of Wancrab Technology, once came to me for investment when he was faced with a broken capital chain and was on the verge of bankruptcy. Except for Ye Kai, almost everyone who came out of Kuxun.com and started their own business later, the first person they think of when they need angel investment is me.
Therefore, if we want everyone to carry the bridal sedan chair, we must first let others feel that we are reliable in our work and capable of helping them succeed and each other achieve success.
3. Learn to give up profits
To build a long-lasting interpersonal network, it is not enough to make others feel that we are reliable, we must also learn to share benefits.
When doing business with others, if you can get 70% or even 80% of the profit, then you can get 60% of the profit, because only in this way can you win a good reputation for yourself and attract more people to cooperate.
If you can get 70% of the profit, but you want to get 80% of the profit, or even 90% of the profit when you cross the river and demolish the bridge, then who will cooperate with us?
So, many times, we need to share interests, reputation, etc. with others. Sharing does not mean that you will lose yourself. We often say "willing to give up", and only with "giving up" can we "get". For example, we use our personal brand to endorse reliable people. After the endorsement is over, our personal brand will not necessarily be damaged. On the contrary, the more we are willing to endorse others, the more valuable our personal brand will be.
Network building is a gradual process. At the beginning, it may be like riding a bicycle. Every time you move forward, you need to push forward with all your strength. Slowly, with the help of others, you can drive a motorcycle. At this time, you only need to control the direction and step on the accelerator to move forward.
When we do a lot of things for others, we will get "rewards" from others, and we can naturally build our own interpersonal network. When our abilities are strong enough and our interpersonal network is large enough, instead of pushing things by ourselves, things push us forward. This is the law of interpersonal relationship that can change the fate of every entrepreneur.
Future business wars are destined to take place on the battlefield of the cognitive abilities of corporate managers. Imagination drives the upgrade of cognition, and the only thing that can limit the size of a company is the level of cognition of the founders.
Only when the founders of an enterprise improve their cognitive ability, constantly challenge themselves, and refresh their understanding of people, things, and the world, can the enterprise go further and more steadily on the road of development.
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